After refreshing its brand every two years, LCAD was in need of establishing a solid evergreen visual system which could be applied to all aspects of identity and create a cohesive look and feel. Designed to be clean and modern, the look was incorporated into LCAD’s stationery, presentations, reports, and recruitment materials. The updated brand guide gave clarity to the use of logo, color, typography, space and positioning that could easily be followed by staff and faculty.